Some interesting stories from the Amazon world are in store for this week’s newsletter.

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• 4 online income streams
• Brand Direct Leaderboard
• Nike/Amazon partnership
• Amazon/Walmart pushing USA Made products

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Let’s dig in.

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4 Income Streams

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Many of you may know Kate Humphreys.

She's our head of operations at the Wholesale Network and an active member of the Amazon selling community.

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But what most people don't realize is all the ways she makes money online.

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In this interview we break down her 4 primary income streams and how she plans to scale them in 2025 and beyond.

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​Spoiler: selling on Amazon is only one of her income streams, the others may surprise you.

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​Click here for the full interview.​

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Brand Direct Leaderboard

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The smartest Amazon sellers are pivoting hard into brand direct wholesale.

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And inside The Wholesale Network we're doubling down on brand direct education and engagement.

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One of the ways we're doing this is by launching a community-wide Brand Direct Leaderboard.

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​Our goal:

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Each month we'll recognize the member with the highest number of new brand direct POs placed.

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Prizes include Amazon gift cards, TWN swag, a chance to get featured on my podcast, and of course bragging rights.

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We've got tons of brand direct resources in the pipeline for our community, this is just the tip of the iceberg.

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Click here to apply for The Wholesale Network.​

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Nike 🤝 Amazon

I touched on this in last week’s newsletter, but it seems that some new information has come to light.

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The summary:

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• Nike will begin selling directly on Amazon, ending a 6-year hiatus
• Nike announced price increases beginning 6/1 with footwear priced over $150 rising by up to $10
• The partnership will focus on new releases with older models being added over time

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Nike’s sourcing troubles due to tariff uncertainty coupled with rampant counterfeiting on Amazon are two of the biggest reasons for the partnership.

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My take: Nike sellers are in for a tough ride. If you only sell Nike, now is the time to start diversifying your inventory.

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​Click here to read the full article.​

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Made In The USA Is Making A Comeback

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Amazon and Walmart are feeling the tariff pressure and are responding with some initiatives to empower US-based businesses.

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There’s been a massive surge in “made in USA” searches on both platforms, with Amazon seeing a 220% increase year-over-year.

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Walmart launched a “Grow With Us” program to support US small businesses in becoming Walmart suppliers, not just sellers.

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My take: there’s still uncertainty around tariffs, and Walmart and Amazon are trying to get ahead of the curve.

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While these initiatives are surely PR-motivated, I think we’ll see both platforms push “made in USA” products as long as it serves their interests.

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​Click here to read the full article.​

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That’s all for this week.

Thanks for reading, and remember…

You’re only one supplier away!

-Corey

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