We’ve got some fun news articles to explore today along with an announcement for our 30-Day Brand Direct Challenge, exclusive for Wholesale Network community members.

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• What comes after Amazon?
• 30-Day Brand Direct Challenge
• Amazon’s Whole Foods reorg
• Seller Fulfilled Prime changes

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Amazon's Great - But What's Next?

Selling on Amazon is a fantastic business.

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But for most sellers (myself included) it is not the endgame.

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This week I interviewed Warner Fields (a.k.a. Fields Of Profit) to hear his endgame with Amazon.

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We break down his 4 income streams and his exact plans for what's next.

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​Click here for the full interview with Fields Of Profit.​

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30-Day Brand Direct Challenge

This Challenge is only for Wholesale Network community members.

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​Click here to apply for The Wholesale Network.​

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Here's a snippet of the Challenge announcement:

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​What is the challenge?

It's simple. After 30 days the member with the highest number of new brand direct POs wins.

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​How will we track progress?

Rebecca (our community manager) will post a weekly leaderboard so you can see exactly where you rank.

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​Will there be prizes for the winners?

YES! Prizes include Amazon gift cards, TWN swag, and a few surprises 😉

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We created this Challenge as a fun way for community members to engage in a 30-day business building sprint.

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Whole Foods Leadership Gets A Facelift

Jason Buechel, head of Amazon grocery operations, formed a new leadership team combining talent from Amazon and Whole Foods.

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This marks the first major Whole Foods restructuring effort since Amazon acquired the company in 2017.

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The goal of the restructuring is to fix inefficiencies by further integrating the two businesses.

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​My take: This reorg is one for sellers to keep an eye on.

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Not because it changes anything immediately, but because it signals that Amazon is getting more serious about their grocery business.

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Expect infrastructure investments and more brand control to follow.

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​Click here to read the full article.​

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Seller Fulfilled Prime Changes (Again)

Seller Fulfilled Prime (SFP) policies are getting a bit stricter come June 29.

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Here's a summary of the changes:
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• Sellers have 3 trial attempts per year to earn the Prime badge
• A minimum of 100 SFP orders per month are required to maintain status
• Misclassified products are subject to stricter consequences (suspension for repeated offenses)
• Amazon will offer expanded appeals for late shipments due to network disruption

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​My take: the stricter SFP requirements make it clear that Amazon is pushing for a more controlled fulfillment experience.

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On one hand, the changes will increase delivery reliability and shopper trust in the Prime badge.

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On the other, small/mid-sized sellers now face a higher barrier to entry and stricter penalties for missteps.

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The changes will reward strong execution while disciplining poor processes.

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​Click here to read the full article.​

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That's it for this week!

Have a safe weekend, and remember...

You're only one supplier away!

-Corey

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​PS: Be sure to apply for our Wholesale Network community to participate in the Brand Direct Challenge.