Here are the topics inside this week’s newsletter:

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• A brand management masterclass
• How to guarantee progress in your biz
• Amazon commits $233M to India operations
• Gen Z ditching Amazon for… Google?

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Brand Management Masterclass

This week I sat down with Jon Klein, CEO of Online Business Growth (OBG).

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OBG’s model is simple.

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• Manage a brand’s storefront for a % of revenue
• Or manage the brand as an exclusive reseller on Amazon

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This is THE best model for selling on Amazon in 2025.

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He gives away tons of tactical details and tips in this interview.

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​Click here for the full interview with Jon Klein.​

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Extreme Accountability

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One of our Wholesale Accelerator community members is holding himself accountable in a unique way.

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Every day in Skool he’s posting:

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• His action steps for the day
• What he actually did
• A recap of the day ahead

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This is how you win, by holding yourself publicly accountable and letting others in the community offer constructive feedback.

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Here’s his full post:

Good work Matt!

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​Click here to join our Wholesale Accelerator community in Skool.​

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Amazon's $233M Bet On India

Amazon sees India as a critical marketplace for international expansion and they're putting their money where their mouth is.

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This year they plan to invest $233M into the region to develop operations and fulfillment tech.

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This is part of Amazon's larger $20B planned investment in India through 2030.

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Part of this investment will go towards employee health and financial wellness initiatives.

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​My take: Amazon's investment in India is no surprise -- it's one of the fastest growing eCom markets in the world.

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For sellers, this could signal future potential for cross-border trade, and possibly a test site for new fulfillment tech before it hits the US.

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​Click here to read the full article.​

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Watch Out Amazon, Gen Z Is Leaning Towards Google

New data from Morgan Stanley shows 30% of Gen Z now starts product searches on Google—up from 21% in Sept 2024.

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Amazon’s share among Gen Z dropped from 41% to 34%.

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Google credits features like AI Overview and Google Lens as reasons for the uptick.

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My take: The data indicates that Amazon may need to pivot to remain competitive in discovery and search among younger shoppers.

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It’s time for sellers to start thinking multi-platform, especially if your product mix targets Gen Z consumers.

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​Click here to read the full article​

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That’s all for this week’s newsletter. Thanks for reading, and remember…

You’re only one supplier away!

-Corey

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PS: Join us inside Skool for a fast track to Amazon wholesale success.