Hey there, Isn't it strange that with marketing, we put our message (content, ads, videos, etc.) out first and course correct based on results? You would think in the age of AI we could at least have an educated guess about what works before spending hundreds, sometimes thousands, on marketing. Or sinking hours into content with no idea how it will land. Back in January I had a 2 hour plane ride to kill and spent the entire flight mulling this problem over in my head. I was headed to an...
12 days ago • 6 min read
Hey there, I'm going to tell you how I accidentally discovered the best way to find AI Assessment clients and establish myself as a local AI expert at the same time. Here's the story. I reached out to a friend of mine who's a realtor because I wanted venue recommendations for a free "AI for Small Business" meetup I was planning to host. She ended up recommending that we host it in her office because she could use it as a value-add for her clients and realtor friends. So she blasted it to her...
19 days ago • 5 min read
If your employees don’t know how to build AI skills, fire them. Ok, maybe that's a little harsh. But hear me out. Knowing how to build Skills with AI is the highest-leverage "skill" you can learn right now. And if you don't know what Skills are, they're kinda like recipes for how you do a task in your business. You turn the task into a Skill file and hand it off to an AI agent like Claude Cowork. Now, Claude Cowork executes the task the same way every time. You never have to do it again. You...
26 days ago • 3 min read
Hey there, You know that feeling when you're 45 minutes deep in a Claude chat looking for a prompt you wrote three weeks ago? Or scrolling through 15 call transcripts trying to find the one deliverable your employee agreed to last month? That's been my life for the past year. If I had to put a number on it, I probably spend a solid hour every week just searching for information across platforms. Email, call transcripts, AI chats, Google Drive, Slack, Notion, X bookmarks, articles, etc. The...
about 1 month ago • 4 min read
Hey there, The first AI agent I ever built was a speed-to-lead agent. It was also the first one I ever sold. The client owned a wedding venue rental business. His average deal size was $11,000. He had one salesperson whose entire job was hosting in-person venue tours. And she was crushing it, closing 40% of them. But she was so busy running tours all day that the leads coming in during the morning weren't getting a response until that night. Sometimes the next day. Sometimes Monday (if they...
about 1 month ago • 4 min read
Here's what we've got inside this week's newsletter: Interview with a Y Combinator founder on setting up a proper business foundation Full SmartScout course (free) Amazon's $35+ billion B2B secret weapon Why Amazon's pulling ahead while Walmart stumbles Interview With A Y Combinator Founder I just sat down with Arjun Mehadevan, founder of Doola, to talk about the best way to set your business up for success from day one. We focused on the foundations that matter most: • Business entity...
9 months ago • 2 min read
Here's what we've got inside this week's newsletter: How to overcome brand objections when doing outreach Interview with a college dropout who sold millions on Amazon Amazon's $300M class action lawsuit over pricing policies Amazon partners with JetBlue for satellite internet Breaking Down Brand Objections I just posted a new YouTube video breaking down the most common objections you'll face when reaching out to brands for wholesale accounts. Most sellers give up after the first "no" or never...
9 months ago • 2 min read
Here's what we have inside this week's newsletter: How to get your first wholesale deal in 7 days Why working direct with brands is the safest play in 2025 Pattern (the #1 Amazon seller) files for IPO This guy keeps buying and returning 110-pound anvils on Amazon Getting Your First Wholesale Deal in 7 Days I just dropped a new podcast episode that walks through exactly how to land your first wholesale deal in a week or less. It's the exact playbook I use to help sellers go from zero to their...
10 months ago • 2 min read
Here's what we have inside this week's newsletter: No-pitching conference for serious resellers My executive assistant masterclass (free) Hertz selling used cars on Amazon Amazon gets serious about AI agents Sellers United Conference The best reseller conference of the year is happening in less than 60 days, and you need to be there. Sellers United is the only no-pitching-allowed conference aimed at resellers across all marketplace platforms. What makes it special: Pure content, zero sales...
10 months ago • 2 min read