Here's what we have inside this week's newsletter:

​

• How to get your first wholesale deal in 7 days
• Why working direct with brands is the safest play in 2025
• Pattern (the #1 Amazon seller) files for IPO
• This guy keeps buying and returning 110-pound anvils on Amazon

---

Getting Your First Wholesale Deal in 7 Days

​

I just dropped a new podcast episode that walks through exactly how to land your first wholesale deal in a week or less.

​

It's the exact playbook I use to help sellers go from zero to their first brand partnership.

​

The episode covers:

• Step 1: How to quickly identify the best brands
• Step 2: My 1-sentence call script that converts
• Step 3: How to place your first order
• Step 4: A 7-day action plan

​

Most sellers overthink wholesale. They spend months "researching" instead of actually reaching out.

​

This episode fixes that.

​

Click Here For The Podcast Episode

---

Why Brand Direct is the Play for 2025

​

I also posted a new video breaking down why working directly with brands is the safest business model for 2025.

​

Here's the reality: many resellers are getting squeezed out.

​

Brands want more control. They want direct relationships. They want to know who's selling their products.

​

The video covers:

​

• Why brands direct is the best model in 2025
• The advantages of direct relationships
• How to position yourself as a partner, not just another reseller
• Red flags that signal a brand isn't worth pursuing

​

Smart sellers are already making this shift. The ones who don't will get left behind.

​

Click Here For The Full Video

---

Pattern Files for IPO

​

Pattern Group, the #1 Amazon seller, just filed for an IPO after recording a 35% jump in revenue in the first half of 2025.

​

The Utah-based company reported net income of $47 million on revenue of $1.14 billion for the six months ended June 30.

​

Pattern positions itself as an "e-commerce accelerator," helping brands expand across global online marketplaces like Amazon, Walmart, and eBay.

​

Basically, they're a brand direct wholesale seller.

​

My take: Pattern's growth shows there's serious money in helping brands succeed on marketplaces.

​

They've built a billion-dollar business doing exactly what many of us do, just at massive scale with huge brands.

---

Man Keeps Buying and Returning 110-Pound Anvils

​

An Illinois man named Johnbo Stockwell has gone viral on TikTok for repeatedly buying and returning 110-pound anvils on Amazon over the past eight months.

​

In one video, he shows 10 anvil orders placed and returned within just a few weeks.

​

He claims his goal is to "overthrow Amazon.com."

​

The stunt has drawn criticism from Amazon employees and delivery drivers who have to handle the heavy packages.

​

My take: This is exactly why Amazon's return policies will keep getting stricter.

​

One person's "protest" becomes everyone else's problem when Amazon tightens return windows or adds restocking fees.

​

That's it for this week!

Be back next week...

-Corey

​

PS: If you're serious about landing your first wholesale deal, listen to this week's podcast episode. The 1-sentence email template alone is worth the 40 minutes.