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The first AI service I ever sold was an AI audit. I still firmly believe AI audits are the single best foot-in-the-door offer if you're new to selling AI services. I sell them for $999 all day long, and people love them. They almost always lead to me selling even more expensive services to the same client. But there's one problem with an audit. Once you sell it and the client pays, you have to turn around and sell them something else. Over and over again. There's no recurring revenue baked...
Hey there, I'm allergic to trading my time for money. So when people started offering to pay me for AI consulting I shut them down immediately. And look, I'm all about hustling to make money by any means necessary. But I didn't think anyone would actually pay what I believe my time is worth (which is $1,000 an hour) so I wrote it off entirely. But the requests kept coming. So I stopped saying no and started asking a better question: What would have to be true for me to make $1,000 an hour...
Hey there, Isn't it strange that with marketing, we put our message (content, ads, videos, etc.) out first and course correct based on results? You would think in the age of AI we could at least have an educated guess about what works before spending hundreds, sometimes thousands, on marketing. Or sinking hours into content with no idea how it will land. Back in January I had a 2 hour plane ride to kill and spent the entire flight mulling this problem over in my head. I was headed to an...