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Everyone's biggest hang-up with selling AI services is getting clients. For everyone owner at every level, that's always the bottleneck.
I recently implemented a strategy that requires zero cold outreach, zero ad spend, and zero audience to start landing more clients (and faster).
I call it the AI for Business local meetup, and here's why it's so effective.
Most people won't do it. It's not hard. It's just that everyone in AI wants to hide behind a screen and blast cold emails and DMs instead of shaking hands.
And in person you build more trust in a few minutes face to face than you can with months of emails.
Here's what surprised me though. My AI for Business meetups in Charlotte attracted more people like me, people interested in AI and selling AI services, and fewer of my actual ideal clients.
The opposite of what I expected.
Also a blessing in disguise.
Almost none of them sell what I sell. So I became their go-to referral partner. When they hit a lead that fits my business and not theirs, they send it my way. A potential client at the meetup is one opportunity. A referral partner is a pipeline.
Here's why this works so well right now.
Local business owners are drowning in cold emails and DMs from internet "experts" they've never shaken hands with, and they're tuning all of it out. These folks are more likely to buy from people they've met.
And I can almost guarantee nobody in your city has claimed the position of local AI authority for non-technical owners. There are AI meetups for developers everywhere. There's nothing for the everyday business owner. That seat is empty.
The objection I hear most: "I don't have an audience."
You don't need one. You borrow one (Step 3 below).
Here's how to run your first meetup this month:
Step 1: Lock a venue and a monthly date.
A local coworking space is an easy pitch: free event that brings 25+ business owners into their building. Lock a recurring date (mine is the last Thursday of every month) so the momentum compounds.
Step 2: Post in 5 to 10 local business owner Facebook groups.
Lead with value, not a pitch:
"Charlotte business owners, I've spent all year testing AI in my own business and the time savings are real. I'm hosting a free AI for Business meetup where I'll screen share exactly how I use it. No tech background needed. What's one thing you wish AI could handle in your business? Drop it below and I'll cover it live."
Put the registration link in the comments to dodge no-promo rules. This alone gets 10 to 15 signups.
Step 3: DM one local group owner and offer a co-host spot.
This is what took my event to about 30 people. You bring the expertise, secure the space, and prep the material. They just show up and tell their audience. I pitched a guy who runs a 38,000-person Charlotte business owner group. His answer: "Sure, I'm down."
Step 4: Teach one simple concept for 15 to 20 minutes.
Screen share. No jargon, no talk about APIs or MCPs. Last event I just showed how to build Claude skills. Simple, high value, anyone in the room can follow it.
Step 5: Close soft, then follow up fast.
End with a 30 to 60 second CTA offering a paid AI assessment for anyone who wants a personalized report. Then text every attendee within 24 hours: "Did you enjoy the meetup? Anything I can help you with when it comes to AI?" That starts the sales conversation.
That's the whole thing.
Give this prompt to Claude to have it build out your entire local meetup strategy, and you could have that room full of local clients (and referral partners) 30 days from now.
- Corey
PS: This video breaks down my entire playbook for running the AI for Business meetup in detail. Some gems in there you can immediately implement.
A few notes/tweets/cool things sourced from the AI community.
1)
Build a CEO Grok Bot.
2)
Clean AI operating system dashboard.
3)
I will definitely be using this.
Thanks for reading the Corey's Notes newsletter. I'd appreciate it if you sent it to a friend that might find it interesting.
Be sure to check out t he Build With AI podcast on Apple, Spotify, and YouTube. If you're a non-technical entrepreneur who wants to learn how to integrate AI into your business, you'll love it.
Be back next week.
-Corey
