the $800 pilot I closed from a door knock


Today's Corey's Notes is brought to you by Hyperagent.

Every agent in today's issue (the one that read my call transcript, found the fix, built the demo, and wrote the client's quick start guide) runs on Hyperagent. It's the same platform behind my whole AI agency from scratch series.

Hyperagent is giving my readers $100 in free credits with this link.

Enjoy!

2 weeks ago I door knocked a custom home builder here in town and the woman at the front desk shut me down cold.

But she handed me the owner's card, probably thinking I wouldn't bother calling him after the brutal reception I got from her.

But I did call and was able to book a 15-minute mini-assessment for the following week.

After talking with him for about 20 minutes, I had a call transcript I could analyze to find opportunities. A few days later I was in his office showing him one workflow on my phone. He paid me $800 on the spot. By check. The guy is 65 and I love that.

Same gatekeeper answered the door, by the way. She could not believe it.

I'm going to break down why this simple strategy works, how you can copy it, and how you can use AI agents to do 98% of the heavy lifting.

Most people sell the big thing first. A full assessment, a retainer, an agent build. To a stranger. That's a lot of trust to ask for in one conversation.

The mini assessment flips it. Ask for 15 minutes, ask real questions about the back office, and go find one thing. Not five. One workflow, one tool, one demo they can watch.

The reason this works is because 15 minutes if plenty of time for you to uncover one outcome the prospect wants to achieve.

Typically it's more clients, less time spent doing manual work, or a better quality product/service.

Nobody buys AI. They buy outcomes. And the moment you can show them (via a simple demo) that you can use AI as the vehicle to achieve that outcome, they're sold on the spot.

And a small paid pilot beats a big proposal. $800 for one project is an easy yes, and once it works, they're the ones asking what comes next.

Step 1: Follow up until they pick up.

This prospect ignored my calendar invite, ignored my texts, but it didn't matter. I called at the scheduled time anyway. Uninterested looking people are usually just busy.

Step 2: Run the 15-minute mini assessment.

Ask how work actually flows, then the money question:

"If one thing in your office ran itself in the next 30 days, what would you want it to be?"

When they say nothing can be automated, say "humor me" and have them walk through it anyway. That's where the gold was: every change order sent his team digging through 10 or 15 subcontractor quote PDFs, one at a time.

Step 3: Hand the transcript to an agent.

In Hyperagent, create a new agent, describe the job in one sentence ("analyze client call transcripts and find simple AI tools that fix the bottlenecks"), and hit Draft Identity. It writes the system prompt for you.

I picked GPT-6 Astra, pasted the transcript, and said:

"Pull out the top three to five opportunities for simple off-the-shelf AI tools or lightweight automations. If a process isn't automatable in a simple way, skip it."

It came back with three. I picked one.

Step 4: Build the demo before you meet.

Same thread: "Prepare three to five synthetic subcontractor quotes as PDFs I can use in a live demo." Hyperagent generated the PDFs plus a five-minute run of show with the exact prompts. I tested it and walked in ready.

Step 5: Show it in person, on your phone.

The demo showed me pulling up complex quotes from simple text prompts. AI answered and cited the source. His eyes lit up. That was the entire pitch.

Step 6: Sell a small paid pilot and fulfill it the same week.

One project, an agreed set of documents, $800. I told Hyperagent what we sold and asked for a fulfillment plan in a Google Doc. It wrote the instructions ("use only the selected sources, name each source, never invent prices"), a three-question QA checklist, a one-page quick start guide for his team, and a 5 to 7 minute Loom script. I swapped in his real documents and hit record.

One door, one 15-minute call, one demo, one pilot. His team can finally ask questions of a 100 plus document project, and that's the setup for the bigger engagement.

There is a ton of opportunity out there for the people willing to knock doors, have conversations with business owners, and deliver simple solutions.

- Corey

P.S. Hyperagent is giving my readers $100 in free credits, more than enough to build everything in this issue. And I filmed the whole deal, call included. Watch it here.

A few notes/tweets/cool things sourced from the AI community.

1)

I love this business model.

2)

Riley built Call of Duty with GPT-6 Astra.

3)

Someone used AI to create a 3D scan of the Amazon Prime Air crash site.

Thanks for reading the Corey's Notes newsletter. I'd appreciate it if you sent it to a friend that might find it interesting.

Be sure to check out t he Build With AI podcast on Apple, Spotify, and YouTube. If you're a non-technical entrepreneur who wants to learn how to integrate AI into your business, you'll love it.

Be back next week.

-Corey

Corey Ganim

Join 28K+ readers of Corey's Notes - the weekly newsletter giving you my take on the intersection between AI and entrepreneurship.

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