The very first AI service I ever sold was a Speed to Lead agent.
I (stupidly) priced it at a $1,500 one-time payment. No retainer or recurring revenue of any kind.
The reason this was a bad idea is because that agent kept delivering every single month. My client's average deal size was $11,000, and the agent was consistently bringing him 1 to 2 additional deals per month.
I charged $1,500 once for something making my client over $11,000 in new revenue every single month.
That mistake made me obsessed with two things:
1) Choosing the right offer
2) Pricing it correctly
I knew that if I could consistently deliver over $10,000 per month in value to clients with my AI services, I deserve to make at least $1,000 per hour for my time as a consultant.
But nobody pays $1,000 an hour for a Zoom call, so I asked a better question:
What needs to be true for me to make $1,000 per hour consulting?
The answer became my AI Concierge offer.
(This video explains the AI Concierge offer and how you can copy it.
The 80/20 is I charge $1,500-2,000 per month to do two done-with-you 45-minute consulting calls with clients where we turn their manual workflows into Claude skills.)
It's one of 7 offers I've personally built and sold over the last year, and today I'm giving you the whole ladder.
First, the principle that makes all seven work:
Never anchor your price on the hours you work.
Anchor on the hours and dollars you save the client.
One of my Concierge clients is the CEO of a large fintech company.
We built him a Claude skill that automates his companywide memo, cutting a 2-hour weekly process down to about 15 minutes.
His time is worth thousands of dollars per hour, so I saved him thousands per week, permanently. He's thrilled to pay $2,000 a month for that.
Second, the ladder has an order. Everything starts with the Assessment. You don't need experience or expertise to sell one, because you're not building anything. You're diagnosing, like a doctor writing a prescription.
And 50 to 60% of assessment clients convert into implementation work, which is where the bigger offers live.
Here's the full ladder, with what I charge today:
Offer 1: AI Tools Assessment ($999).
A 45-minute interview to uncover bottlenecks, then a report showing 3 to 7 off-the-shelf AI tools they can implement immediately. I did the first 3 for free to get testimonials.
Offer 2: AI concierge ($2,000 per month).
Two 45-minute calls per month, side by side on Zoom, turning their manual processes into Claude skills. This is the bulk of my personal income. At $2,000 a month, that's over $1,000 per hour.
Offer 3: Process redesign ($3,000 to $5,000).
Fix one broken workflow before you automate it. I took an Amazon seller's 25-step ad analysis process down to 10 steps, and 10 hours a week down to 1.
Offer 4: Automation build ($1,000 to $3,000).
Zapier or Make.com for workflows with the same input and output every time. We took a wedding venue's project manager out of their client onboarding workflow entirely for $1,500.
Offer 5: Knowledge system ($3,000 baseline).
A custom GPT or Claude project trained on the client's content. My business broker client went from 500 buyer emails per listing to about 10.
Offer 6: Custom workflow ($3,000 to $5,000).
A library of Claude skills for clients already dabbling in AI. One client's 45-minute podcast production process now runs in 5 minutes with one orchestrator skill.
Offer 7: Full implementation ($5,000 to $10,000 or more).
Mix and match everything above, plus a monthly retainer at 10% of the build price. Don't pitch this until you've done 5 to 10 smaller projects.
Don't start with Offer 7, start with the assessment and let it tell you what to sell next. Price on the value you create, not the hours you spend, and you'll never make my $1,500 mistake.
- Corey
P.S. I broke down all seven offers in depth, including why people buy each one and exactly how to build them, in this video.
A few notes/tweets/cool things sourced from the AI community.
1)
A masterclass on ChatGPT Work.
2)
I genuinely couldn't tell this video was AI.
3)
A tinkerer's dream come true.
Thanks for reading the Corey's Notes newsletter. I'd appreciate it if you sent it to a friend that might find it interesting.
Be sure to check out the Build With AI podcast on Apple, Spotify, and YouTube. If you're a non-technical entrepreneur who wants to learn how to make money with AI, you'll love it.
Be back next week.
-Corey
