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There are a lot of ways to make money in AI right now.
That's a good thing and a bad thing. It's like real estate. Hundreds of ways to make money, some are long-term plays while some are short-term cash grabs.
This is good because there's literally something for everybody. But it's also a bad thing because it creates the worst form of shiny object syndrome.
Most people never get traction because they never stick with one model long enough. They jump to the next thing, assuming it's easier.
I fell into the worst version of this when I started in AI.
If someone needed an automation built or had any AI question, I'd invent an offer to sell them. Any money was good money. I learned a lot of tools that way. I also commoditized myself on day one. I was just the "guy who does AI stuff.
I've been thinking a lot about the popular AI business models and why some are great while others suck.
So I ranked 9 popular models and here was my verdict:
S tier:
AI assessments, AI concierge.
A tier:
AI lead gen systems, managed agents.
B tier:
AI workshops, knowledge base builds.
C tier:
AI voice agents.
D tier:
hourly consulting.
F tier:
AI automation agency.
The pattern should be noticeable. Everything at the top is specific, productized, and easy for the client to judge. Everything at the bottom is custom, general, and priced by the hour.
Take the two S tier offers. An AI tools assessment is a $1,000, 45-minute discovery call that ends in a report of pain points and where AI fits. It's the offer I've sold the most of in the last year, and it requires the least experience on the list.
AI Concierge is what comes after. $2,000 a month, two 45-minute Zoom calls, client shares screen, I tell them where to click and what to prompt, and we automate their business together.
Hourly consulting is the same work with the opposite positioning. Nobody pays $1,000 for one hour of your time. Plenty of people pay $2,000 a month for done-with-you implementation. How you position it is the difference.
Here's how to pick your lane this week:
Step 1: Kill the general offer.
If your positioning is "I do AI and automation," please stop. Pick one model from the list and match it to your experience. Assessments if you're new. Managed agents or knowledge bases if you're dangerous with the tools and know an industry cold.
Step 2: Lead with an assessment.
Charge $1,000. Book 45 minutes. Ask what's manual, what's piling up, and what they've tried to automate that failed. Deliver a report of pain points and where AI fits.
Step 3: Credit the assessment toward the next offer.
Tell them the $1,000 they paid applies to whatever you build or run next. That turns the upsell into a no-brainer.
Step 4: Upsell to Concierge.
$2,000 a month, two 45-minute calls. Client shares screen, you drive. Turn their processes into Claude skills and teach them Claude Cowork. Sell it as done-with-you, never as hourly.
Step 5: Add a second product only after the first one is productized.
Lead gen systems, managed agents, knowledge bases. Pick one you can replicate across clients with almost no extra time. That's what makes any of these scale.
Pick your lane this week. There are lots of ways to make money in AI but the people who do well get really good at one offer first then expand from there.
- Corey
P.S. I ranked all nine offers from worst to best on the Build With AI podcast. Watch the full breakdown here.
A few notes/tweets/cool things sourced from the AI community.
1)
This is probably what schools will look like within 10 years.
2)
AI can now generate video faster than you can watch it.
3)
The AI version of QVC.
Thanks for reading the Corey's Notes newsletter. I'd appreciate it if you sent it to a friend that might find it interesting.
Be sure to check out t he Build With AI podcast on Apple, Spotify, and YouTube. If you're a non-technical entrepreneur who wants to learn how to integrate AI into your business, you'll love it.
Be back next week.
-Corey